Projects | ZURBONSEN Communications & CSR Management - ZURBONSEN Communications & CSR Management

SWISSQUOTE Magazine

Re-writing and final editing of the German language version of the award-winning business magazine Swissquote, a publication of the Swissquote Group in Gland (VD). The innovative 82-page magazine of the Swiss market leader in online banking contains a detailed dossier on each topic, as well as investment tips, reports on economic and industry trends and lifestyle features. The magazine is published six times a year in French, English and German and is distributed in the retail trade and at kiosks.

Straumann Group

Annual Report

Straumann publishes an integrated annual report. In coopeartion with teh consulting firm Schnabl + Partner in Switzerland, we advise the company on sustainability reporting and corresponding data collection. We check compliance with various standards (GRI 2021, TCFD, SASB) and prepare the environmental chapter.

EY Schweiz, digital solution

iPad version of the T-Magazine for EY Switzerland, supplemented by videos an animations. The iPad content was designed as an add on for T-Magazine and for the respective Microsite.

Professional training

Elmar zur Bonsen: Program Director of the CAS «Brand Journalism and Corporate Storytelling» at the "MAZ Kommunikation" departement.

Cornelia Glees-zur Bonsen: Lecturer (2016-2018) for Coporate Reporting (Integrated Reports, Sustainability Reports)

Ivoclar Vivadent AG

Support Corporate Social Responsibility (CSR) strategy; editorial work for Ivoclar Corporate Communications

Feintool

Sustainability reporting

Since 2019, we have been supporting the automotive supplier Feintool AG in their sustainability strategy and reporting (referenced to GRI standards) as part of a full-service assignment. We advise on the sustainability goal setting, design the reports, ensure compliance with regulatory requirements and standards, create all texts and coach the layout process.

Together with the consulting firm Schnabl + Partner, we are responsible for the entire data and information collection and data communicatin as well .

The "Standards" of the Global Reporting Initiative (GRI) are the world's leading guideline for sustainability reporting.

Code of Conduct

For Feintool (as well as for Adval Tech, Switzerland) we have undertaken the complete revision of the Group-wide Code of Conduct.

Point Capital

Website

For the asset management company Point Capital Group in Zurich, we took over the content conception of a completely new website. In addition, we provided all texts including SEO optimization.

Whitepaper and Blogs

The assignment also included the content editing and graphic design of 10 to 15 page whitepapers about asset management issues.

We regularly creat blog post for PCG.

NZZ supplement, construction industry

Supplement for the Steiner AG

Project management (concept and editorial) for the supplement "Vulcano", produced by NZZ Content Solutions, the content service provider of the NZZ Media Group. Steiner AG Zurich placed the order for the 28-page supplement in magazine style. The articles focus on a high-rise project that Steiner, one of Switzerland's leading total contractors, general contractors and project developers, has realized together with CSA Real Estate, a Credit Suisse investment group, as a new landmark for Zurich West.

Anniversary publication

ABB 125th Anniversary

Concept and editing of the publication for ABB's 125th anniversary, produced by NZZ Content Solutions, the content service manager of the NZZ media group.

The 60-page issue was published in German, English and French, and a partial edition was enclosed with the "NZZ am Sonntag".

The anniversary publication does not only present a time travel through ABB's eventful history, but it also explains innovative products and services of the technology group giving answers to current and future challenges.

NZZ supplement, Pharma

Supplement for MSD

Project management (concept, editor in chief) for the publishing supplement "Immunotherapy" of the pharmaceutical company MSD Switzerland in Lucerne. The magazine is a production of NZZ Content Solutions, the content service provider of the NZZ media group, on behalf of MSD.

The supplement provides information on the state of research into this innovative form of therapy and highlights its development and application in reports on patients and in interviews with medical experts.

Adval Tech

Strategic sustainability consulting

Support in the step-by-step development of sustainability reporting in the annual report.

Support for data collection, especially environmental indicators.

Complete revision of the Code of Conduct.

Code of Conduct

Complete revision of the Group-wide Code of Conduct..

Branding, Uni Hamburg & DESY

Challenge

In alignment with a strategic reorientation, the alliance between DESY (Deutsches Elektronen-Synchroton) and the University of Hamburg was to become more visible.

Goals

Positioning as an international centre of excellence in research, science, promotion of young scientists and technology transfer, especially in the fields of physics, nanosciences, photon research and structural biology. Improvement of the competitive position with regard to young scientists and third-party funding. Strengthening the image of the Hanseatic City of Hamburg as a science location.

Solution

Development of the brand "PIER Partnership for Innovation, Education and Research". The colours red and cyan are based on the CI colours of both partners. The acronym describes the core of this alliance. At the same time PIER is an allusion to the city of Hamburg.

Our favorite: Wissen vom Fass

Research cluster of excellence

Research Communication

Advice on the successful application of 3 research clusters within the framework of the Federal Excellence Strategy and the predecessor programme Federal Excellence Initiative: The clusters CliCCS and CliSAP (both climate research) and Quantum Universe (physics) won the respective competitions.

Branding and Governance

Support in branding and governance structure of CEN, Centre for Earth System Research and Sustainability. CEN is the first central research centre of the University of Hamburg, located directly at the Presidential Board.

Science Communication

Consulting assignment for the Research Center for Health and Environment in Munich, member of the Helmholtz Association of German Research Centres. Development of a communication and content strategy. Support in positioning in the evaluation procedure POF IV (Programme-oriented Funding) of the Helmholtz Association.

Branding, Forschungs-Netzwerk Potsdam

Challenge

Acquisition of research funds for a network project of the University of Potsdam and 19 non-university research institutions in the field of geo and life sciences. From the point of view of the Federal Government and other investors, this field of research was not represented strongly enough in Potsdam.

Solution

Development of the brand pearls, the acronym for Potsdam Earth and Life Sciences, including the design of a website. Evaluation and implementation of the communication concepts on site in Potsdam through interim management services over a period of six months.

What has become of it?

The "pearls" research network links the Who's Who of German science organisations, the so-called pearls of science, and has now successfully established itself as a foundation.

Customer magazine

Project management for the customer magazine "forward", which is aimed at wealthy private clients of Credit Suisse Switzerland.

The magazine was produced by NZZ Content Solutions, the content service provider of the NZZ media group, on behalf of Credit Suisse. The 52-page publication appeared semi-annually in 2017/2018 with a circulation of around 40,000 personalized copies.

Languages: German, English, French and Italian.

Campaign

Challenge

Economiesuisse, an umbrella organisation of the Swiss economy, planned a campaign newspaper in 2014 in response to the Swiss ECOPOP initiative "Stop the overpopulation". The publication was intended to bring together all relevant arguments against this federal popular initiative on behalf of a broad alliance of the government, business, trade unions, environmental agencies and development organizations in Switzerland.

Solution

Full service for this campaign project from concept development, editing, visual fine-tuning and final editing to proofreading. For and on behalf of "Economiesuisse", an eight-page newspaper was designed with 16 regional editions for German-speaking Switzerland.
Circulation: two million copies.

What has become of it?

This federal popular initiative was rejected on 30 November 2014 by 74.1% of the vote.

Website (Kopie) (Kopie)

Project management, i.e. content conception, text editing and cooperation with the web design agency "anderthalb" (CH) from the very outset until the going public of a new website for the library of the Jesuit Order in Zurich.

SWISSQUOTE Magazine

Sponsored Content

Straumann Group

EY Schweiz, digital solution

Professional training

Ivoclar Vivadent AG

Feintool

Point Capital

NZZ supplement, construction industry

Anniversary publication

NZZ supplement, Pharma

Adval Tech

Branding, Uni Hamburg & DESY

Research cluster of excellence

Science Communication

Branding, Forschungs-Netzwerk Potsdam

Customer magazine

Campaign

Website (Kopie) (Kopie)