Challenge: How can Ernst & Young’s tax branch address international business leaders from the world of finance and taxes, present trends and services, and further improve customer loyalty?
Solution: Cross-media concept T Magazine (print magazine, Financial Times supplement, app, website content). The print magazine offers interviews, infographics, portraits, and stories by professional journalists (native English speakers).
The concept received a number of awards: Best cross-media solution BCP, Mercury Award New York.
Concept and project management: Elmar zur Bonsen as Publishing Director, Infel AG.
Challenge: Final editing of the ePrivate Banking Magazine, German edition SWISSQUOTE of the Swissquote Group (financial services, online trading services).
This magazine is all about new views and trends for investors. Its design, by LargeNetwork, won an award for “Best of Corporate Publishing (BCP).”
Challenge: Following a strategic realignment, the alliance between DESY (Deutsches Elektronen-Synchroton) and the University of Hamburg had to become more visible.
Targets: Positioning as an international Center of Excellence in the fields of research, science, promotion of new talent, and transfer of technology, especially in physics, nanoscience, photon research, and structural biology. Improvement of competition with regards to young researchers and external funding. Strengthening Hamburg’s image as a City of Science.
Solution: Brand development „PIER Partnership for Innovation, Educaion and Research“. The colors red and cyan affiliate with the CI colors of both partners. The acronym describes the core of this alliance. At the same time, PIER is an allusion to the City of Hamburg. Hot favorite: www.wissenvomfass.de;www.facebook.com/wissenvomfass
Challenge: The client wanted to improve international visibility, acquisition of funds, and brand hierarchy in the field of climate research/earth-system research and sustainability.
Brief: Consulting, moderation for the excellence cluster Climate System Analysis and Prediction (CliSAP);
brand strategy, benchmarking, advisory services for the development of concepts for CEN Centre for Earth System Research and Sustainability, University of Hamburg.
Challenge: Acquisition of research funds for a network project launched by the University of Potsdam and 19 extramural research institutions in the field of geo- and life science. From the point of view of the government and other investors, this research area was not strongly enough represented in Potsdam.
Solution: Development of the brand pearls, the acronym for Potsdam Earth and Life Sciences, incl. the design of a website. Evaluation and realization of communication concepts on site in Potsdam by means of interim management services over the course of six months.
Performance: The research network “pearls” links the Who’s Who of German science organizations, the so-called “pearls of science,” and has now successfully established itself as a foundation.
Challenge: In 2014, Economiesuisse, an umbrella organization representing Swiss business, planned a campaign newspaper in reaction to the Swiss ECOPOP initiative “Stop Overpopulation.” This publication, in the name of a broad alliance of the Swiss government, business, trade unions, environmental agencies, and development organizations, was designed to bring together all of the relevant arguments against this federal popular initiative.
Solution: Full service for this campaign project from developing a concept, to editing, visual fine-tuning, final editing, and proofreading. An eight-page newspaper was designed for and on behalf of “Economiesuisse.” Sixteen regional editions for German-speaking Switzerland were produced, with a print run of two million.
This federal popular initiative was rejected by 74.1% of the vote on 30 November 2014.
Challenge: In 2012, Ernst & Young Switzerland published its first sustainability report in line with the guidelines of the “Global Reporting Initiative” (GRI). In addition to the main sections of the report, journalistic texts were also requested (portraits, interviews, feature stories). In addition, the content of the report had to be adapted for cross-media channels.
Solution: Editing of journalistic texts in the sustainability report according to GRI G3 Level C, published in the form of an annual report; development of a storyboard for an animation linked to the annual report.
Challenge: The international aid organization “Jesuiten weltweit“ manages fundraising in Switzerland for educational and social projects of members of the Jesuit order all around the world. Project financing is made following a defined selection. The organization needs the right media channels and instruments of communication in order to procure donations and endowment contributions in a targeted way.
Solution: The magazine „jesuiten weltweit“ is a quarterly source of information concerning projects and the use of donations. Furthermore, authors discuss current socio-political and ethical issues in crisis areas worldwide. We implemented a relaunch and have been producing this magazine since 2013, from editorial planning through to printing.
Challenge: As a center for advanced medicine, the Ludwig-Maximilian University clinic in Munich attracts many foreign patients – an attractive target group. However, there was a lack of information material. In close cooperation with the clinic, an English brochure was produced, providing information about the most important clinics and their service spectrum in a short and comprehensible way.
Challenge: Full-service production of a magazine for the University of Hamburg for and on behalf of “Tempus Corporate GmbH,” a subsidiary of the ZEIT publishing house. The magazine was meant to serve as a source of information and image driver.
Solution: The magazine STEPS as a one-off supplement to the weekly newspaper DIE ZEIT; development of thematic content based on the ‘steps’ the University of Hamburg intends to take in research, teaching, and education. The magazine STEPS, which includes a testimonial from Ex-Chancellor Helmut Schmidt, conveys the strategic focal points of the university’s development planning. A STEPS team was set up, including text and photo editors, designers, and project managers.
Challenge: Swiss energy supplier Axpo is competing for university graduates in business administration, but especially for graduate engineers. There was a lack of information material for university fairs.
Solution: Production of a flyer concept and creation of texts for a publication in the field of university marketing. Young staff members and graduates are presented in short portraits and interviews. They explain why they are working for Axpo, and describe their experiences and what their jobs entail.
WHU Otto Beisheim School of Management
Social media concept, Master‘s program
Heidelberger Druckmaschinen AG
Magazine „print process“
Roland Berger Strategy
Concept magazine „think act“, PR